The 2016 Crafts and Music Event will be held at Queen Mary’s College, Cliddesden Road, Basingstoke on Sunday 10th July 2016 between 11am and 5 pm.
Outdoor stalls will be in a green area alongside the entrance to indoor stalls, Indoor stalls will be spaced around the side hall and entrance foyer with a performance area in the hall, music from this area will be amplified to the outdoor area. Visitors are routed in and out of the hall passing the indoor and outdoor stalls to ensure all stalls have the opportunity to be visited by our customers.
Footfall is guaranteed as hundreds of children perform during the event and their families come to support them.
We have each ensemble perform twice during the event to ensure that there is time to visit the stalls between performances.
We have run the annual event for over a decade. 2 years ago we carried out an extensive evaluation surveying customers, ensemble parents and stall holders.
Satisfaction was high and the overwhelming majority of respondents wanted the event to remain in a similar format.
We also surveyed the first 200 car drivers attending the event as they entered the car park, and found that 168 were associated to our Orchestras and Choirs, others found out about the event from a number of other routes. Armed with this knowledge we are prioritising the most effective promotions and to promote more to the extended families as well as parents.